Brochure Endoscopy
When tasked with designing a brochure for endoscopy, the emphasis was on infusing a more human touch into the creative concept. To fulfill this requirement, I proposed highlighting the diverse array of patients who benefit from endoscopy procedures. Adhering closely to the brand's guidelines regarding color schemes and logo usage specific to endoscopy, the aim was to maintain consistency while imbuing the design with warmth and empathy.
The primary objective of the brochure is to educate patients about the post-endoscopy experience. To achieve this, I focused on creating a layout that prioritizes clarity and accessibility. Through strategic spacing and a minimalist design approach, the content is presented in a manner that is both visually engaging and easy to digest.
Furthermore, recognizing the unique needs of our target patient demographic, I incorporated elements tailored to resonate with their specific concerns and preferences. By weaving together informative content with relatable visuals, the brochure seeks to empower patients with the knowledge they need to navigate their post-endoscopy journey confidently.
Taking the lead on printing until the final product was completed, I negotiated on the price for printing materials, managing to reduce costs by RM 29.00 ringgit through effective negotiation strategies.This ensured that the project stayed within budget while maintaining the desired quality standards.
In essence, the design of the brochure for endoscopy not only adheres to brand guidelines but also serves as a tool for patient education and empowerment, with
a keen emphasis on human connection and understanding.
Client : Pantai Hospital Endoscopy Department